As brand ambassador, Sonya Battla will also be working with the prestigious jewellery label to fuse their respective creative energies to present a unique twist on fashion and glamour manifested in collaborative designs and lines. Indeed this collaboration heralds a first between the fashion and jewellery industries in Pakistan.
The opening featured an innovative photographic installation of pieces from Kiran Fine Jewellery by photographer Izdeyar Setna and included an introduction to the store and her brand by Kiran Aman, a few words on the openeing by event manager Frieha Altaf concluding with a short speech by Sonya Battla on her role as the brand’s ambassador. The evening was well received and was attended by industry, society and media alike including: designers Bunto Kazmi, Nida Azwer, Maheen Karim and Huma Adnan. Stylist Rukaiya, photographer Amean J, CEO L’Oréal Pakistan Musharaf Hai, Models Vaneeza Ahmed and Ayaan, Brands and External Communcations Manager Unilever Pakistan Fareshteh Aslam, CEO Dawood Capital Management Tara Uzra Dawood, Faraz Maqsood Hamidi founding partner and creative of director The D’Hamidi Partnership Mujahid Hamid, Ronak Lakhani and Saira Irshad of The Upper Level, Musicians Faisal Kapadia of Strings and Syed Naad-e-Ali Zaidi, Tv personalities Fasial Qureshi and Naveen Naqvi and chef Amina Agha among many others.
On the opening of the store and working with Sonya, Kiran Aman said: “I believe that my jewellery collections are an extension of my emotions; it’s my way of capturing a moment or a phase in my life and creating a powerful attachment to it by translating it into a timeless piece of jewellery. Through the launch of my boutique I look forward to making luxury more personal and meaningful to women. The choice of Sonya as a brand ambassador was very simple as I admire her as a woman and to me her work is intensely personal and focused on the individual woman, yet her sense of aesthetics is never imposing. I look forward to this journey where I believe the best is yet to come.”