But while many husbands might resent such flirtatious behaviour, Charles Saatchi yesterday revealed his pleasure at his television chef wife’s appeal – declaring “who would want to be married to someone who nobody coveted?”
In extracts from his new book, the outspoken adman turned art collector also described the Ten Commandments as an “overrated lifestyle guide” which only succeed in “making people confused and guilty”.
Mr Saatchi, who has been married three times, insisted that the tenth commandment in particular was “obviously a no-hoper” because “coveting is all everyone does, all the time, every day.”
He added: “It’s what drives the world economy, pushes people to make a go of their lives, so that they can afford the executive model of their Ford Mondeo to park next to their neighbour’s standard model. And who would want to be married to someone who nobody coveted?”
Ms Lawson, daughter of Nigel Lawson, former Chancellor of the Exchequer, has seduced millions of television viewers with her culinary skills are flirtatious camera manner, earning her the nickname “Domestic Goddess”
One reviewer from the New York Times wrote: “Lawson’s sexy roundness mixed with her speed-demon technique makes cooking dinner with Nigella look like a prelude to an orgy.”
His marriage to his first wife, Doris Lockhart, lasted 17 years and he has a child by his second wife, Kay Hartenstien, to whom he was married for ten years.
Mr Saatchi is notoriously private but answered a series of questions from readers and journalists in a new book, entitled Be The Worst You Can Be: Life’s Too Long For Patience & Virtue.
Despite giving very few interviews he has previously betrayed an appetite for controversy, last year describing fellow collectors of contemporary art as “vulgar” and “Eurotrashy, Hedge-fundy Hamptonites”.
Certain remarks in his new book, which were published in the Mail on Sunday, are likely to strike the nerves of other groups from sexual equality campaigners to local councils.
Describing the lavish spending habits of some women, he wrote: “I once thought it best not to bother putting a stop on a wife’s stolen credit cards, on the basis that the thieves couldn’t possibly spend money as fast as she did.”
He added that his experience of marriage and divorce had taught him that wives “make excellent housekeepers” because “they always keep the house”.
Mr Saatchi also addressed the perception that he lacks a social conscience, claiming that people who try to make the world a better place simply want to feel good about themselves.
He said although he could be considered a disappointment, “at least I have never fostered grand designs for social engineering, so beloved of concerned types who want to shape the world and mostly just mess up people’s lives.”
Town councillors who want to protect the environment should start by “concentrating on having the lifts on the local estate working and not stinking of urine” rather than coming up with recycling laws for residents, he said.
Mr Saatchi, who passed just two O-levels before leaving school sand worked in a variety of menial jobs in America before building an advertising empire worth £120 million admitted his success had been a “miracle”.
But although he has frequently been attacked by critics for his art collection, and his perceived reluctance to take criticism on the chin, Mr Saatchi insisted he had learned to love himself.
He said: “If you don’t adore yourself unconditionally why should anyone else? However unappealing you may be, there will be somebody somewhere who finds you simply wonderful.”