Director Parmeet Sethi’s Badmash Company has no meat. It’s superfluous and at times has plots that are unbelievable. It’s about three friends and their quest to get rich. On their way to Bangkok, as ‘carriers’ for a smuggler, they are introduced to another, a girl who is also on the same mission. Thus begins the journey of the quartet of Shahid Kapoor, Meiyang Chang, Vir Das and Anushka Sharma.
Their plans to get-rich-fast are hackneyed and hilarious. First, they import shoes from Bangkok. Reebok, to be precise. Oh yes, I forgot to mention, the movie is set in 1994, when this city was called Bombay and there was import duty of 120 percent on shoes. They ask for delivery of all ‘right’ shoes to one destination and the ‘left’ to another. They refuse to pick up the consignment and at the auction by the Customs, they pick it up in scrap, match the ‘right’ with the ‘left’ and sell of the shoes without paying the Duty and make a whooping profit!
When then Finance Minister Manmonhan Singh opens the Indian market, shoe importing goes out of the window, and out fly the four to USA. There they use the same formula for gloves. When they are caught, they move into real estate and then all four fall apart. Yes, they come back again, but this time for honest project; for a shirt, which changes colour every time you wash it. This faulty consignment has come from Madras to Shahid’s uncle’s (Mama’s) factory in the US. Mama feels he is looted. Shahid has another idea. He even gets Michael Jackson to wear these check shirts and influences the pricing at the stock market. Man, Man Man… Parmeet Sethi what have you done?
I mean, going to USA and starting a scam by teenagers who have just made two trips to Bangkok is unbelievable. These guys are not going to Bhuleshawar! And since when has it has been easy to ‘finger’ the Americans in their own backyard with no fear of the law. These and more such silly gags is what BADMAASH COMPANY is all about.
Actually, the movie reminds me of MUMBAI SALSA released a few years ago, which also revolved around four friends. That was a more interesting script but for lack of star power, it fared badly.
I remember Shahid coming on television during the IPL matches a few weeks ago, saying that the con jobs were so believable, and convincing when he read the script that he immediately agreed to do the movie. Unbelievable!